How Acalytica Social Proof Works

Created on 6 November, 2022 • 390 views

An Introduction to Acalytica Social Proof

Marketers have always tapped into behavioural sciences in their quest to understand human behaviour with regards to buying. One concept that has always been prominent is the idea of social proof.

According to CXL, Social proof is a concept based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by influencer (or society).

To help website owners grow their businesses and increase conversions, Acalytica came up with a social proof solution and this is how it works:

  1. Sign up at
  2. Create a Campaign
  3. Get a pixel (one line of JS code to add to your website's )
  4. Start creating notifications/widgets under your campaign(s)
  5. Once created, notifications/widgets will show up on your site
  6. Done