Acalytica Social Proof Business Model Canvas

Created on 28 December, 2022 • 171 views • 2 minutes read

Key Partners:

  • Companies or organizations that provide complementary products or services that can be integrated with the platform. For example, an email marketing service provider or a customer relationship management (CRM) system.
  • Influencers or industry experts who can promote the platform to their followers or customers.
  • Website design or development agencies that can help businesses implement the platform on their website.

Key Activities:

  • Developing and maintaining the Social Proof platform, including adding new features and widgets.
  • Providing support and assistance to customers using the platform.
  • Marketing and promoting the platform to businesses and website owners.
  • Partnering with complementary companies or organizations to offer integrations or cross-promotion opportunities.

Key Resources:

  • A team of developers and engineers to build and maintain the platform.
  • Sales and marketing resources to promote the platform and acquire new customers.
  • Customer support resources to assist customers using the platform.
  • Financial resources to fund the development and operations of the platform.

Value Proposition:

  • Acalytica's Social Proof platform helps businesses increase conversions and sales on their website by leveraging the power of social proof.
  • The platform offers a wide range of social proof widgets, including WhatsApp Chat, live counter, coupon, email collector, conversions, and more.
  • The platform is easy to install and customize, allowing businesses to create a social proof strategy that fits their specific needs.
  • The platform provides real-time analytics and insights, helping businesses to track the effectiveness of their social proof strategy.

Customer Segments:

  • Small and medium-sized businesses that want to increase conversions and sales on their website.
  • E-commerce businesses that want to create a sense of urgency and FOMO among their customers.
  • Service-based businesses that want to build trust and credibility with their customers through social proof.

Customer Relationships:

  • The platform provides customer support and assistance to help businesses get the most out of their social proof strategy.
  • The platform offers regular updates and new features to keep customers engaged and ensure they are getting the most value from the platform.
  • The platform provides real-time analytics and insights to help businesses track the effectiveness of their social proof strategy and make data-driven decisions.


  • The platform is primarily distributed through the Acalytica website, where businesses can sign up for a free trial or purchase a subscription.
  • The platform is also promoted through social media, content marketing, and partnerships with complementary companies or organizations.

Revenue Streams:

  • The platform generates revenue through subscription fees, with different pricing plans based on the features and widgets that businesses need.
  • The platform may also generate revenue through partnerships or integrations with complementary companies or organizations.